ITALIAN ATTITUDE MEETS SWISS PRECISION
May 29, 2026
In 2020, Ruben Tomella decided to leverage the expertise of Manufacture Gagà SA, the Swiss company that has been designing and producing high-end watches for Gagà Milano since 2012, to embark on a new venture in the world of luxury watches.
Joined by his friend Mo Coppoletta, a modern aesthete and deep connoisseur of the watchmaking industry (now the Art Director of Gagà Laboratorio), Tomella envisioned a new luxury watch brand with a distinctive stylistic line. This new brand aims to capture the essence of “beauty” in its purest form through exceptional Italian design and Swiss precision.
Leveraging decades of horological expertise and established partnerships within the Swiss watchmaking ecosystem, Gagà Laboratorio synthesises creative design philosophy with master-level artisanal execution. The manufacture produces a curated portfolio of haute horlogerie timepieces distinguished by their technical refinement and aesthetic sophistication, establishing a distinctive position within the independent luxury watch sector. Discover the meticulous craftsmanship and forward-thinking design language of Gagà Laboratorio—where Italian design sensibility converges with Swiss horological precision to craft exceptional instruments for discerning collectors and horology enthusiasts.
Gaga Laboratorio will join the Collective this Winter.
